Keep concussion on the sidelines – Safe Kids Huron Valley


Safe Kids Huron Valley and Weber Shandwick, a global public relations firm, are pleased to share with you this 60-second public service announcement on concussion safety. The video is targeted at student athletes and is intended for social media, Internet sites, public broadcasting, use in sports safety sessions with students, and in cinemas as a PSA in advance of movie show times.

The video’s message to student athletes is clear. Concussions are a serious injury, and it’s important to know how to recognize concussion symptoms; report a concussion to your coach and parents, and take the time to rest.

Safe Kids Huron Valley provided direction on the content for the video. Students from Southfield High School (located in southeastern Michigan) wrote the script and provided the talent, and Weber Shandwick provided communications training to the students, and directed and edited the video, pro bono as part of the annual Social Circle program.

About Safe Kids Huron Valley
Safe Kids Huron Valley, which includes Livingston and Washtenaw counties, works to prevent unintentional childhood injury, the leading cause of death and disability to children through age 14. Safe Kids Huron Valley is a member of Safe Kids Michigan and Safe Kids Worldwide, a global network of organizations dedicated to preventing unintentional injury. Safe Kids Huron Valley is proudly led by University of Michigan C.S. Mott Children’s Hospital.

For more information about Safe Kids, visit: For more information on Safe Kids Huron Valley, visit their Facebook site or


About Author

School Safety Partners is dedicated to creating long-term funding partnerships to support school safety best practices. We are both a community of interest and a facilitator of joint research projects, reaching out to the general public as well as stakeholders in the public, private, non-profit, and academic sectors. Our purpose is to create a space for stakeholders where true partnering can occur in order to make school safety sustainable beyond Federal funding. Since our start in January, 2008, our projects have addressed the legislative, training, compliance, funding, and public awareness sides of school safety.

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